Last updated: 30/3/25

At Focus, Gently, your privacy matters. This policy outlines how we collect, use, and protect your personal information when you visit our website, sign up for our emails, or purchase digital products.

📌 Who We Are

This website is operated by Acute Care Direct Limited, trading as Focus, Gently. Our site provides ADHD-related resources, tools, and digital content to support neurodivergent individuals.

📥 What Information We Collect

We may collect:

  • Your name and email address (when you subscribe, contact us, or make a purchase)

  • Purchase details (product type, time/date, payment method – via Stripe, PayPal, or Gumroad)

  • Site usage data (via cookies or analytics tools like Google Analytics)

We do not collect or store payment information directly.

🔄 How We Use Your Data

We use your data to:

  • Deliver products and resources you've signed up for

  • Email you updates, offers, or newsletters (only with your consent)

  • Improve our website and product experience

You can unsubscribe from emails at any time by clicking the link at the bottom of any message.

🔐 Data Storage & Protection

We use secure, GDPR-compliant platforms to store and process your data, including:

  • MailerLite / ConvertKit (for email)

  • Stripe, PayPal, or Gumroad (for purchases)

  • Google Analytics (for anonymous usage data)

We do not share, sell, or rent your personal data to third parties.

🍪 Cookies

This site may use cookies to:

  • Track site performance

  • Remember your preferences

  • Understand how you use our content

You can manage or disable cookies via your browser settings.

🧠 Your Rights Under UK GDPR

You have the right to:

  • Access or update your personal information

  • Request deletion of your data

  • Withdraw consent for marketing at any time

To request this, contact: sales@acutecaredirectltd.com

📧 Contact

If you have questions about this privacy policy or how we use your data, please email:
sales@acutecaredirectltd.com